The Falklands launches campaign for travelers
August 25, 2009
The Falkland Island Tourist Board has teamed up with U.K. broadsheet, The Guardian to launch a marketing campaign to attract tourists to the islands.
Jake Downing, general manager of the tourist board said when explaining why he had chosen the Guardian that: “Guardian newspaper readers are affluent, well educated, well travelled and have a keen sense of adventure.”
The tourist board and the Guardian’s editorial team have worked together to develop a mini website that will run alongside the newspapers main website.
Downing said that because the Guardians website gets around 9 million visitors per month the possibilities are much greater than with a simple print advertisement. The aim of the microsite is to raise awareness, understanding and knowledge of the opportunities for travel both on and around the Falkland Islands.
The site contains a photo gallery and information on what there is to do and see on the islands. It also provides links to other sites that visitors might find useful, and there is a competition to win a holiday.
Dowling said of the campaign: “It’s all part of ensuring that our tourism market is protected, prepared and developed for the long-term, so that we are able to reap the benefits when the economy picks up again.”
Thanks to www.eturbonews.com for the above information, for more information on this article please visit their website.
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