Starbucks opens first of many boutique stores in London
November 9, 2009
Starbucks Coffee has just opened the first of its stores to have been given a new boutique makeover. The concept of making all stores carrying its name unique in some way is the brainchild of the coffee giant’s in-house design team. The new shop is in Conduit Street in London and its new design is based around loft living in the capital. It is therefore very light and spacious giving off a contemporary feel which reflects the surrounding area. It also has a newly designed counter which Starbucks hopes will be more conducive to conversations between those serving the coffee and those drinking it.
The idea behind the new design of the W1 store is to be rolled out across the country. When stores need a refit or to be decorated the company’s designers will now move in to come up with new themes and concepts that they feel will best match the stores to the surrounding area. It is also intended that the boutique style of design will work in Starbucks coffee outlets around the globe.
Tim Pfeiffer, global design senior vice president for Starbucks said that in his opinion the Conduit Street premises are a great jump forward in the world of coffee shop design. The new store will bear the Starbucks logo that was originally used when the company opened its very first store in Seattle back in 1971. The famous Norse mermaid will be encircled by the stores original title – Starbucks Coffee, Tea, and Spice.
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