Ryanair comes bottom of family friendly poll
November 25, 2009
A new survey involving nearly one hundred of the countries most recognizable brands has placed Ryanair in last place when it comes to the promotion of family values. The country’s budget airlines scored particularly badly in the survey commissioned by advertising agency Isobel with British Midland and BMI Baby coming in as second and third worse.
1,500 people were asked by the FamilyBrands poll to rank the countries most famous brands in criteria such as social responsibility and how they behave towards families. At the top of the board was Marks & Spencer followed by the Co-op and Boots.
Steve Hastings, a planner at Isobel said that it was interesting to see that the public is willing to take advantage of the low fares offered by budget airlines but that they are not quite ready to give up the high levels of service they have become used to with the more expensive airlines. He went on to say that the public tends to instill an avuncular quality into many of the brands they choose and that the no frills lack of service still comes as a bit of a shock to people who still believe that cheap air travel should come with the same perks as the luxury air lines.
Steve McNamara, a spokesman for Ryanair dismissed the survey as being unreliable. He went on to point out that Ryanair was able to give families access to their dream holidays. He also said that the airline was extremely family friendly in terms of offering unbeatable fares.
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