Littlewoods targets Europe
August 28, 2009
Littlewoods, a company that started out in the U.K. in 1923 as a shopping catalogue, has announced that it will be joining the trend for U.K. companies to expand their brand online across Europe.
Littlewoodseurope.com has rolled out to shoppers in Spain, Portugal, France and Germany. The website is currently only available in English but the British retailer says that it plans to make it available in local languages in the near future.
Littlewoods is part of Britain’s largest home shopping retailer, Shop Direct, the company that recently purchased Woolworths and re launched the brand online. The company currently has sales of £1.6 billion.
Littlewoods says that it will be targeting women and young families on the continent and aims to sell children’s wear, home wares, footwear, entertainment and clothing. It plans to sell over 250 named brands like Nike and Puma.
The Shop Direct group also owns brands like Marshall Ward, Great Universal and Kays.
Other groups to have taken their brands to the continent include N Brown who have taken their ranges of larger-sized clothes to the German home shopping market; and ASOS the online fashion retailer who has reported great demand for its brand across the whole of Europe.
Thanks to www.reuters.com for the above quotes, for more information on this article please visit their website.
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