Sheila’s Wheels is an insurance company launched way back in 2005 specifically for women.  It’s a brand of esure which is one of the leading insurers in the United Kingdom.  Due to its attention grabbing advertisements, the company gained cult status.  Its chic trademark – sequin clad Sheilas in pink and a catchy jingle – caught the attention of consumers and made them popular.  The three Sheilas, which are the defining trademark of the company, have their own single and website due to popular demand.

Apart from car insurance, they also offer home insurance.  Their products are tailored for women’s needs.  They provide a handbag cover as part of their car insurance, knowing that women carry their valuables in their car.  Their car repairers are also female friendly and are trained to be in tune with women’s needs.  This includes child car seats and flexible schedules to consider other errands such as picking up kids from school.  They also have a counseling hot line to help women with issues in driving on the road.

Consumers have found Sheila’s Wheels staff accommodating and polite.  They have also found the company’s products to be affordable.  Unfortunately, most of the positive reviews come from customers who have not encountered a problem with their vehicle.  Other customers who had disputes have found their staff dreadful to deal with and have difficulty when solving a problem.  They have also found their customer service representatives unhelpful when asked about their problems or current dispute.  It seems that the company is only good with customers who have straightforward claim.

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