Fruit and vegetables plummet in price

December 1, 2009

The Grocer, a magazine produced by the food industry, has announced that the price of fresh fruit and vegetables this November was down by around ten percent on a year earlier. This is good news for those who claimed that the recession had forced them to cut back their spending on healthier foods. According to Richard Dodd of the British Retail Consortium the falling prices are due to larger crops coming in from abroad as well as at home and retailers rolling out offers on goods in order to stimulate demand.

Among the biggest bargains to be had are bananas whose price has fallen by a massive thirty-six percent on last year’s prices. Lemons are down by twenty percent and onions and Apples are showing a sixteen percent drop in prices compared to last year.

Although it is in the fruit and vegetable department where shoppers are to find the best deals the prices across a range of other goods have also dropped. Milk is cheaper as is a cup of coffee and even a burger from McDonald’s. As a result of this London has plummeted down the table of most expensive cities in the world. In 2007 it was ranked at number two but this year saw its position fall to number twenty. Other European cities such as Paris, Dublin and Amsterdam now rank higher than the British capital with Oslo in Norway now ranking as the world’s most expensive city according to the PriceRunner International Price Comparison report.

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