Consumers concerned about Fairtrade
August 26, 2009
A recent poll shows that even though times are difficult British shoppers are growing more and more concerned about the welfare of the people who produce what they buy.
Of those surveyed 52% said that it was important to consider the conditions people from poorer countries who produce the groceries are working and living under, with 54% of people saying they would like to know more about pay and conditions. When shoppers were asked if they actively support Fairtrade, 59% answered positively saying that they did buy Fairtrade products, if only occasionally. 9% said that they actually sought out Fairtrade products.
Joanne Denney-Finch of IGD, the company that produced the statistics said that today’s technology was making the gap between the consumer and the producer smaller. “The resilience of the trend, even throughout a recession, sends out a strong message. Ethical sourcing is growing increasingly important for shoppers. That’s why it’s fast becoming a new competitive frontier for food retailers and brand owners,” she said.
Harriet Lamb of Fairtrade said that the results of the poll were encouraging because in the present economic climate farmers are desperate for Fairtrade.
She said: “This IGD research underlines that the public are giving companies permission to care. But credit is also due to these leaders – from dedicated companies like Cafedirect to major players such as Sainsbury’s who have taken the public permission and run with it.”
Thanks to www.kamcity.com for the above quotes, for more information on this article please visit their website.
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