Carrentals.co.uk and Co-op Travel sign car hire deal
August 27, 2009
Co-op Travel has announced the signing of an agreement with car hire comparison website Carrentals.co.uk that will see the cooptravel.co.uk site featuring comparisons of offers from more than 35 rental car companies.
The travel company has said that it expects to double its car hire business during the first year of the new agreement.
Justin Joyce, who is Co-op Travel’s Head of Customer Experience, said: “While we had car hire on the site before, it failed to offer the quality customer experience we need to deliver in the current market,” adding: “The Carrentals solution offered us the ability to include their full comparison service, but with our own branding throughout. The result is a far superior car hire experience for our customers, with feedback from users already very positive and bookings in the first few days of launch well ahead of target.”
Through the new Co-op Travel car rental service, customers will be have a wider choice among both small and larger car hire providers, meaning a greater range of car choices and more offers to choose from.
Gareth Robinson, who the Carrentals.co.uk managing director, commented: “This is the first white label agreement we have entered into, but the quality of our car hire offering is attracting growing interest from companies who want to enhance their customer experience in this area. We’ve invested a lot in developing the technology to deliver a first class comparison service, and we are confident that Co-op Travel will quickly see the benefits this brings in terms of sales and service.”
Please visit www.carrentals.co.uk for more information.
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