Britain’s strongest beer to be taken off the shelves
December 4, 2009
The strongest beer available in U.K. shops has been banned because of complaints about the wording on its label. Tokyo* beer will no longer be available to customers in the U.K. until wording suggesting that people should drink the beer when they are feeling like being excessive has been changed. The beer has an 18.2 percent alcohol content meaning that each 330ml bottle contains six units of alcohol.
Retailers are being asked to remove the bottles from their shelves after an investigation by drinks watchdog the Portman Group decided that complaints about the wording on labels should be upheld. BrewDog, the Scottish based company behind the beverage, has hit back by saying that it is ridiculous that a drink should be banned because of a witty remark on its label. Martin Dickie, the company’s director said that the move was simply patronizing to shoppers and that it was just more proof that the nanny state has once again gone over the top. Brewdog has also pointed out that Tokyo* beer is only available through a small number of retailers and that ninety-percent of the beverage is brewed for export.
The Portman Group has claimed that a beer as strong as Tokyo* beer encourages people to binge drink and that its label telling people that moderation should sometimes be moderated simply encourages people to drink to excess.
Aberdeen-based Brewdog also makes what it claims is the world’s strongest beer. Tactical Nuclear Penguin sells for £35.00 per bottle and has an alcohol content of 32 percent.
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