Avoid the pitfalls of advertising with slogan.co.uk
September 3, 2010
A great slogan can make or break a business.
As one of the first things the customer sees, it is vital for a tagline to be successful, particularly during the age of internet trawling. To help business owners come up with slogans that are original and eye-catching, a new website has been developed by ASAP. The site features a showcase of all the best and worst slogan examples, to aid businesses in identifying the greatest catch phrases and avoiding the pitfalls of a bad one.
By visiting slogan.co.uk, business owners will find informative and entertaining examples like popular catchphrases Beans Means Heinz, Don’t Just Book It and Just Do It. These and many more have become infamous pop culture icons that need no introduction. As some of advertising’s better slogans, the website can help businesses learn why some slogans work, while others meet with epic failure.
The costs of marketing and producing a slogan can be astronomical, so it is vital to ensure that the slogan will work with the firm’s target audience. Knowing the audience is essential. General Motors learned this the hard way, when they launched their Chevy Nova within Latin America. Oblivious to the fact that nova in Spanish means ‘does not go’, the ad campaign bombed when the ‘target audience’ thought the vehicle did not work.
Equally famous disastrous slogans featured on the site include Pepsi’s attempt to reach their Chinese audience, which resulted in a slogan that told customers it would ‘bring their ancestors back from the dead’. Coors’ made a similar mistake when its ‘Turn it Loose’ campaign translated into Spanish as having diarrhoea. This new website can help you avoid these pitfalls and conceptualise a slogan that will be remembered for all the right reasons.
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