Apple profits at an all time high
January 26, 2010
Although Apple has experienced a decline in iPod sales in the last quarter the company has just announced a jump in profits of fifty percent. This is the biggest profit announcement Apple has ever made. For the last quarter of 2008 Apple said that it had made a profit of $2.26 billion, at the end of last year that figure leapt to $3.38 billion. Sales of the iPod dropped by eight percent on a year earlier but sales of its other products were up significantly. In the three months of the last quarter 8.7 million iPhones were sold. This is an increase of one-hundred percent on the same period a year earlier. 3.36 million Macs were sold, and increase of thirty-three percent and it looks likely that the imminent release of the Apple tablet computer will do little to harm the company’s profit margins. Shrouded in secrecy the latest offering in cool technology is likely to be a gadget which brings together elements of the lap-top computer, the smart phone and the electronic reader.
Technology analyst, Brian Marshall said that Apple’s record with design means that they are unlikely to release anything new until they are sure that it is the best on the market. Current figures are sure to excite investors even though the tablet computer has not yet been unveiled. Speculation is rife about how much the new device will sell for but experts predict that Apple will see the product fly off the shelves.
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