10:10 is launched to reduce Britain’s carbon emissions
September 2, 2009
A new campaign to cut carbon emissions has been launched at the Tate Modern. U.K. fashion designers and celebrities have come together to launch the 10:10 campaign which aims to encourage the British public to cut its carbon footprint by 10% by next year.
The organizers of the campaign are giving advice on how the public can do this by insulating lofts, cycling or walking to work and limiting the times they get on a ‘plane to once a year.
The campaign was inspired by a recent film entitled The Age of Stupid which illustrates the damage being done and that will be done if carbon emissions are not dramatically reduced.
Fanny Armstrong, the films director said that the 10:10 campaign was conceived after she was inundated with calls from members of the public who wanted to know how they could do their bit.
The campaign is asking people to make realistic changes to their lifestyle like remembering to turn off lights and is being rolled out ahead of this Decembers United Nations climate talks. Organisers hope that if enough people take part it will give the government more leverage at the talks in Copenhagan.
Celebrities who have already pledged their commitment to the campaign include Colin Firth and Ian McEwan.
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